Goal: Define the brand identity of an upstart municipal political party
Media: Adobe Illustrator, Adobe InDesign
Coalition Vancouver is an upstart municipal political party spearheaded by former Vancouver-South MP Wai Young. We shared their vision for responsible, accountable governance of Vancouver, and worked directly with the campaign team in order to develop a series of contemporary designs to amplify their message:
Coalition Vancouver relies heavily upon an inclusive and diverse base of supporters, providing literature in both English and Simplified Chinese. The client requested a modernized campaign strategy- one with complete social media integration. As a solution, we created a double-sided bilingual flyer that utilizes a QR code linking directly to Coalition Vancouver's campaign site.
A business card for members of Coalition Vancouver's campaign team is necessary for a dynamic and engaging campaign strategy. With consideration for technological integration, all business cards included a contemporary design, complete with the headshot of the mayoral candidate, and a QR code that links to the campaign website.
Door-knocking is one of the most effective strategies in political campaigning, yielding a markedly higher voter turnout for the political campaign that engages in this form of campaigning. Consistent with the goal of creating a smart campaign, QR code integrated supporter badges were designed to identify volunteers and promote Coalition Vancouver.
1. Technological integration using QR codes provides greater accessibility for younger demographics
2. Revamp of previous palette allows for increased visibility and a more distinct brand identity
3. Use of sharp, irregular geometry heightens sense of modernity